13+ years shaping market-leading, international consumer brands.

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About me.

With over a decades experience managing omni-channel, new market, I’ve a track-record of go-to-market strategy success. I love to form, lead and inspire multidisciplinary teams for maximum impact and efficiency, making every stakeholders involvement more enjoyable during what can be some of the most challenging times of a brands growth,. With projects spanning 13 EMEA countries, including key markets such as the UK, Germany, France, Spain, I have first-hand insight not only into building the right international marketing operations, but also the acute and nuanced differences in each countries consumer. I’m a commercially-minded marketeer with an extensive network of top-tier agencies and talent - the ideal support for brands aiming to accelerate their growth in new and existing markets.

A few highlights.

  • Senior roles at 5 marketing-leading brands across 4 categories including Chief Marketing Officer & Country Manager roles.

  • 5 award-winning, B-corp market leaders across 4 categories.

  • 2 social-leading brands across both Meta & Tiktok - 700m views in 6 months.

  • Trusted to lead key campaigns gaining over 250m impressions in 3 months.

  • Managing marketing budgets of £1-£10m+ per market, and P&L’s of up to +£15m

Oh, shhh!

  • Jake is an extraordinary manager with outstanding communication skills. His great marketing expertise was super helpful in terms of trouble shooting my social media concepts. Jake‘s feedbacks we’re always data and market related and therefore super valuable. He took over a key communication position between my department and the company’s leadership team which personally helped me a lot in terms of setting up lean and efficient processes as well as executing new strategic approaches.

    Kathi Donaczi, Interim Head of Social

  • "A very driven and creative marketer. Combining gut-feel with data driven decisions Jake has been the driving force behind the Edgard & Cooper stellar performance in the UK in the past 18 months.”

    Maarten Quartier, Head of E-Commerce

  • Jake balances care, passion and charisma with highly creative and commercial marketing skills. I’ve worked with him on a number of different occasions, each being witness to the value that his strategic outlook has to offer to commercial driven functions. Jake is extremely dedicated and offers a trusted and well balanced view in solving and overcoming problems - particularly for challenger brands. He has been exposed to several cross category brands and is able to offer up relevant examples and fresh thinking to support his experience.

    Gemma Feare, Head of Sales

  • “Jake is absolutely brilliant to work with - an expert communicator who not only cares deeply about brand architecture + visuals, but is also extremely commercially minded. The results of our collaboration quite literally transformed our business overnight. We really value Jake’s insight into all things brand + marketing”

    Sophie Baron, Chief Brand Officer

  • "Jake is a fantastic Marketeer and pushes brands to the next level. During our time working together at Edgard & Cooper, Jake improved processes and brought teams together to streamline and align projects throughout the business and was a driving force behind many of the ideas and brand strategy for the global business."

    Meryl Singleton, Creative Director + Founder

  • "His attention to brand detail is meticulous ensuring high brand standards are maintained in the face of tight deadlines. Jake showed impressive negotiation and relationship skills with customers and suppliers and did his best in the short time he had with us to pass these skills onto the rest of the team. He will be missed!"

    James Shillcock, Founder

  • “I invited Jake to participate as I find he is a good listener with a thorough and analytical approach, traits which complement my own skillset very well. He is also a strategic thinker and a great team player. The session was incredibly productive and I look forward to working with Jake on future projects.”

    Nicholas Ferguson, INCK Founder, previously Sales + Marketing Director at Estee Lauder Companies

How can I help?

Strategy

In need of a Go-To-Market strategy for a European or American launch?

Unsure how/when to launch into Ocado or Sainsbury’s or leverage brand awareness on Amazon without cannibalising your direct-to-consumer business?

NPD pipeline non-existent, or struggling with too many products and a lack of category confidence?

I can help you deliver informed and proven decisions, board-level proposals and plans that bridge commercial and marketing and deliver results.

Marketing

What mix of brand and performance will you use to grow your audience & customer base for your product?

Working together we’ll build a clear game plan (no tiresome, hundred-slide presentations) - identifying new ways to amplify and connect your brand with the right people; ensuring your products are visible and available where they need to be.

Allocating resources confidently takes experience - budgets need to go far further than ever before, spread across a multitude of channels.

I’ll create your budget & annual brand plan, sharing industry benchmarks with you to guide you across both brand and performance channels.

Support

Whether you’re the founder of your first FMCG brand, the MD of an established brand or a senior leader that needs a right-hand fast, there’s 100 reasons we sometimes need extras support in this business.

I’ve recently helped brands restructure their existing departments, taken on the role of Country Manager to successfully manage both the strategy & marketing for a brand launch and build the right teams to achieve ambitious objectives.

From a day to a 12 month project, let’s chat.

Social success for
Just Spices UK

Joining as Interim Country Manager immeiately after acqusition by Kraft Heinz, I managed the UK P&L and marketing plan from pre-launch. Working across all business areas, but none so closely as with our marketeers. Ensuring strong collaboration between social, influencer, events and performance teams, we were able to deliver and amplify high quality content that grew a large audience and mass awareness, fast - directly resulting in revenue and reaching our target AOV.

TIKTOK- 110k followers, 700m views + 737k likes in 5 months

Leading the UK to make Edgard & Cooper top dog

Heading up UK Marketing for Edgard & Cooper, I successfully showed Sainsbury’s we had what it took to gain and grow our 1st UK grocery listing, whilst concurrently growing our DTC and online channels. In a short time we quadrupled our success across all KPI’s at Crufts, implemented an intensive summer sampling schedule and comprehensive shopper plans.

Also tasked with overhauling our approach to social and content for all markets, I brought Small Fry aboard to create a new startegy whilst working myself on implementing the right processes for delivery. E&C’s social following quickly grew and now maintains the highest engagement across pet brands in Europe.

Agencies I have worked with include.

•

Tres Bien

•

TWELVE

•

The Partners

•

EMERGE

•

B&B Studios

•

Small Fry

• Tres Bien • TWELVE • The Partners • EMERGE • B&B Studios • Small Fry

Let’s chat and see how we could work together.

There’s no commitment, pressure, or obligation. Pick my brains.

Previous interim contract roles:

Previous full-time roles include:

  • Chief Marketing Officer, ROCKETO

  • Shopper Marketing Manager, Vita Coco EMEA

  • National Account Manager - Vita Coco EMEA

  • Marketing Manager - One Water

  • Marketing Lead - Edgard & Cooper